Voice computing is at an “inflection point.” Those are the words that Colin Morris of Adobe uses to describe the dramatic uptake of voice-based interfaces occurring across businesses, hospitals, and homes. Adobe is a case in point. The company recently disclosed that its Analytics Cloud can track the performance of voice-enabled assistants such as Amazon’s Alexa and Apple’s Siri. Adobe is tracking metrics ranging from number of sessions to frequency of use. Businesses such as ESPN are already testing the capability. I can tell you from personal experience that Adobe is tapping into an enormous tidal wave of change being driven by consumer adoption of voice technology. Thanks to improvements in voice recognition and effective marketing by Amazon, voice has gone beyond an inflection point and become a mainstream activity. In my recently published Street Fight column, “Why Voice Search Is the Future,” I discuss the uptake of voice from a personal perspective. In the column, I share how my own family has eagerly adopted voice thanks largely to the ease of use and ubiquity of Amazon Echo. As I note in the post:

In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad.

My story is only one of many perspectives, but I think it’s worth telling. After all, the Adobes and Amazons of the world are reacting to change being drive at a grassroots level: in our offices, living rooms, cars, and everywhere people use their voices to manage their lives. Click here to read my experience – then let me know how you’re managing your life using voice search.

Jon Schepke

Author Jon Schepke

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