In Adam’s new post, he discusses the different ways that brands can utilize video. Today’s consumers are consuming more content across many different medias such as: video, image, text-based content, GIFs and emoji. To keep up with what consumers are used to the data suggests that businesses are getting more sophisticated about investing into digital video across different devices. Brands are reacting to a more visually oriented consumer experience.

For strategies on utilizing video, check out his new post.