Everyone is talking about the patient experience, but what exactly is it? I offer an answer in my recently published Becker’s Hospital Review column, “Extending the Patient Experience.” In the column, I discuss why healthcare systems often define the patient experience too narrowly. Instead of confining the patient experience inside the four walls of the organization, healthcare systems should consider the entire patient journey online and offline from awareness to post-care. Check out my column and let us know how we can help you create a stronger patient experience across the digital world.