In my latest for Becker’s Hospital Review, I discuss patient experience around pediatric care centers and why it is so important to build that trust and loyalty with patients from the moment they are searching for your care center. Pediatric healthcare has considerations that set it apart from other forms of healthcare so it’s worth noting how these recommendations would apply.

It all starts with being found and having the correct the information listing for the care center. Local marketing usually is not a high priority for pediatric care centers but it should be given the appropriate investment. Imagine if your name, address, phone number, and hours were not correct on search engines like Google and Bing or on Apple Maps. This would not instill confidence in consumers looking for your center; if they cannot find you or reach you, why would they trust you with their children? Location data is that critical.

Read more in my column at Becker’s on how to build that loyalty. If you have any questions, feel free to contact us. We can help you clean up that data and be found.