Branding is an ongoing obstacle that healthcare providers seem to struggle keeping up with the most. Providing a quality experience is one of the many key factors patients are looking for when seeking care. Things like ease of access to online billing, accurate location information, and ways to communicate with providers online are all things to take into account.

Read Michael Hilll’s recent article in Becker’s Healthcare that expresses the need for healthcare companies to step up their strategies in today’s technology focused society.

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