Jay Hawkinson is an interactive marketing professional with 20 years of sales, marketing and merchandising experience including more than 12 years focused on organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical.

In 2015, after working closely with the Product and Marketing teams, Jay assumed responsibility for the Client Services team and the implementation of tools such as Salesforce, NPS, and Marketo to improve client engagement. In addition to expanding the Client Services team, Jay directly managed client initiatives for Starwood, Costco, and Shoe Carnival. 

Before SIM Partners, Jay served as Media Sales Strategist for iCrossing, where he grew the paid search division and worked in tandem with business development on new initiatives for clients such as Coca-Cola, Betty Crocker, Disney, and Purina. Prior to iCrossing, Jay was the Search Marketing Manager at Proceed Interactive where he built the search marketing practice and managed five Search Specialists.

Jay has presented at several search conferences including SMX Social, ClickZ, BIA/Kelsey, and the Local Search Association. He has also presented to many Chicago-area organizations such as Illinois Technology Association and Illinois Restaurant Association.

In 2017, Jay took over the management of the Marketing team to lead areas such as content strategy, speaking engagements, and thought leadership efforts focused especially on the SIM Partners Healthcare division.


How Bad Physician Data Creates a Painful Patient Experience

by Jay Hawkinson (more posts by Jay)