Adam Dorfman is a founding member of SIM Partners. He leads the product and technology teams responsible for the best-in-class local automation platform Velocity Health. With more than 20 years experience in digital marketing and SaaS platform development, Adam ensures that best practices continue to be incorporated into the Velocity Health platform he originally designed with Francois Toubol.

Adam Dorfman is a technology and digital marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, XML driven advertising, mobile advertising, social media, content creation, analytics, usability and offline integration as well as web development, hosting, networking, product management and project management.

Adam is a noted expert in the local search space. He speaks regularly at conferences like the Healthcare Internet Conference (HCIC) and Search Marketing Expo (SMX) West. He contributes to publications such as eHealthcare and Search Engine Land.

In 2000 Adam accepted an offer from one of the premier online marketing firms at the time, Proceed Interactive (then Meandaur, Inc). While at Proceed Interactive, Adam was responsible for defining and implementing the online marketing strategy for dozens of clients including Wyndham Hotels and Resorts, Milwaukee Tool, and SCORE! Educational Centers. One of many highlights during his tenure was conceiving and executing a network of microsites for that generated over 75,000 group RFPs in two years – entirely from organic search engine listings.

In 2005 Adam accepted a position at Orbitz Worldwide where he managed all of the SEO, Paid Inclusion, and dynamic advertising for and He was also responsible for growing and developing many of the metasearch accounts including Kayak and Farechase as well as working with M&A to identify potential partnerships with a variety of well known websites. Some highlights while at Orbitz include conceptualizing and driving the launch of Orbitz’s and CheapTickets’ RSS program, writing the SEO business requirements for future platforms, and receiving the Cendant Power of Many award.

After a year at Orbitz, Adam regrouped with Jon Schepke and Jay Hawkinson to accept an equity position at SIM Partners and now leads the Technology and Product teams behind SIM Partners’ market-leading Velocity Platform. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.


Embrace a product manager mindset to improve 2018 SEO KPIs

by Adam Dorfman